You’ve never seen anything like this. Studies On Hysteria is a commercial that denim companies can only dream of! Yes the film is in part sponsored by Colorado Denim, but the shear brilliance and the outright outrageousness from the German director combo Matthias Bäuerle, Gabriel Borgetto & Bernd Faaß, will bring you into advertising boundaries, where no jeans have gone before!
Our goal was to create a story where the boundaries between advertising and entertainment are blurred as much as possible in order to produce branded entertainment that is both, fun to watch and also contains “painless” advertising. Consequently, we did a lot of brainstorming.
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