Veteran producer The Alchemist and Griselda MC Conway the Machine have worked together before, but now they have their first ever collaborative project under their belts. On the latest episode of 'For The Record' hosted by Genius' VP of Content Strategy Rob Markman, they discussed the meaning behind the project’s title, 'LULU,' working with Eminem and JAY-Z’s decision to turn down the now-iconic “We Gonna Make It” beat.
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