Chinese car audio empire

Two brothers in China decided to pursue their passion for car audio and start their own business

"My younger brother and I showed our liking for this kind of music in our childhood. At that time, we were influenced by our parents; so we have been enjoying this sort of thing a long time."

"Our parents were engaged in shoemaking. They wondered why we were choosing to do something that no-one had ever heard about before as we had a shoemaking tradition. So, we were faced with a lot of pressure when deciding whether to do this or not. But we finally decided to get involved in car audio, our favorite sector, as it meant we could realize our dreams."

"Actually, I went to work in my father's factory at the very beginning, but I came to realize that what I did there was totally different from what I always wanted to do. So, I decided I should go and explore the world! Afterwards, I went to Guangdong and stayed there as a student for a couple of years, there, I got in involved in car audio by chance."

"Before that, we had known nothing about the industry; but I already knew I didn't want to work in a factory. I had a car, a Mitsubishi Pajero, and I constantly bought audio stuff from Hong Kong for my own entertainment. At that time, he noticed I always liked that sort of stuff."

"Then, we gradually began to conduct in-depth studies about it until, after a while, we got more and more obsessed with it. We felt it was an industry where we would have a lot of fun. As a result, my brother and I came back to our hometown, Quanzhou, to start our business in 2006."

"When we started our business, we just had one or two competitors as it wasn't a well-developed industry. However, I felt it was best for me to get involved in an industry where we could have a lot of fun. We had confidence to do it well because we had a core technique, a top technique in the industry. And I hoped to bring it back and share it with my pals in my hometown."

"We started our business ten years ago with one technique. Gradually we learned more while working, and focused on many small details each day. Now, we have won a lot of honors for Fujian, our hometown, including the only one here to be listed among the Top 10 Car Audio Modification Shops. We also won the national championship in 2008, we have won so many honors for Quanzhou, our hometown."

"I think the song 'Work Hard to Win' gives a good illustration of us. Many of us may not have top degrees, but we have a better career and better achievements by working hard."

"In the future, we'd like to promote this model nationwide, promoting the spirit of ZZ Brothers in each of our outlets. We hope to add value to every car owner. That's our future strategy."