The Tenth Art Podcast – Can Anything Be a Game?

par Ubisoft

What explains the growing popularity of sim games like Truck Driver and PowerWash Simulator? How do game designers turn everyday activities or “normal” jobs into fun game experiences that attract millions of players? To discuss gamification, the state of flow, and how running away from zombies can be fun, the latest episode of The Tenth Art podcast features Miriam Popescu, Game Designer at Ubisoft Massive, and Adrian Hon, CEO at Six to Start – the studio behind the popular running app Zombies, Run! – and author of You’ve Been Played. Subscribe or follow The Tenth Art wherever you get your podcasts to stay up to date with the latest episodes. ubisoft.com/tenthartpodcast #Ubisoft About Ubisoft: Ubisoft is a creator of worlds, committed to enriching players’ lives with original and memorable entertainment experiences. Ubisoft’s global teams create and develop a deep and diverse portfolio of games, featuring brands such as Assassin’s Creed, Brawlhalla, For Honor, Far Cry, Tom Clancy’s Ghost Recon, Just Dance, Rabbids, Tom Clancy’s Rainbow Six, The Crew, Tom Clancy’s The Division, and Watch Dogs. Through Ubisoft Connect, players can enjoy an ecosystem of services to enhance their gaming experience, get rewards and connect with friends across platforms. With Ubisoft+, the subscription service, they can access a growing catalog of more than 100 Ubisoft games and DLC. For the 2021–22 fiscal year, Ubisoft generated net bookings of €2,129 million. To learn more, please visit: www.ubisoftgroup.com. 2022 Ubisoft Entertainment. All Rights Reserved. Ubisoft and the Ubisoft logo are registered trademarks in the US and/or other countries.

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