The global video game industry: the market [Kathryn McFarland]
par GroupeXerfi
Xerfi Global’s recent study on the video game industry explores an industry which has enjoyed strong growth over the last few years. Global video game sales have grown by an average annual rate of 10.7% from 2012 to 2016. As a result, revenues in 2016 exceeded €85bn, an industry record. Mature market players continue to dominate the sector with Sony leading the pack in terms of sales revenue in 2016. The one and only emerging market player, Chinese Tencent, to be among the top 10 has however seen huge growth over the last five years, fuelled by a buoyant Chinese gaming market, putting it in second position. [...]
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