The Global Hotel Industry: the market [Kathryn McFarland]
par GroupeXerfi
Xerfi Global’s recent study on the Hotel Industry analyses a sector which has benefited from favourable tailwinds over the last few years. Most national markets have seen growth in revenue per available room, a key performance indicator in the industry obtained by dividing room revenue by the number of available room nights. Growing global tourism, leading to higher occupation and rates, has been behind this growth, which has however been stunted in some key markets due to particular circumstances, such as the Chinese government’s anti-corruption campaign and reduced travel to France the wake of terrorist attacks. [...]
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