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Kathryn McFarland, Xerfi Canal World advertising groups : digital is leading profound changes

par GroupeXerfi

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Plus de vidéos sur le site Xerfi Canal : http://www.xerficanal.com/ Xerfi Global has recently published a report on global advertising companies. Advertising spending reached an estimated 354 billion euros in 2014, having grown by an average annual rate of 6% since 2010 . Despite a challenging global economic situation and macroeconomic uncertainties in major advertising markets such as Europe and Japan, ad spending will continue to grow at an average annual rate of 6.5% per year to reach 453 billion euros by 2018. www.xerfi.com

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