GoldieBlox, the engineering and building toy company aimed at girls, is attempting to fight one of the strongest stereotypes in the toy industry: That girls only want to play princess and house with everything pink and purple.
To combat this, they have just debuted this awesome commercial featuring an elaborate Rube Goldberg Machine with a lyrical twist on the Beastie Boys classic Girls playing in the background.
“Girls to build the spaceship,
Girls to code the new app,
Girls to grow up knowing
they can engineer that. Girls!”
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